In today’s digital age, online shopping is the norm — in fact, your online and big box competitors have been doing it for decades. It’s what your patients have grown accustomed to, and failing to provide this service could lead them to order their contact lenses elsewhere, driving revenue away from your practice. CLX is the answer.
CLX Webstore+ meets your patients’ expectations for a seamless online shopping experience while ensuring that the revenue stays within your practice. Consumer research shows that a majority of patients prefer online shopping. With CLX, your practice can fulfill your patients’ preferences with all the functionality they expect from a leading Ecommerce storefront.
White Labeled on Your Website
Other CL webstores have third-party branding, making patients loyal to a software instead of your practice. CLX allows your patients to browse your full catalog of contact lens options — from a link on your website, branded to your practice.
Full Ecommerce Functionality
The most recent update, Webstore+, allows you to provide the online shopping experience your patients are accustomed to — they can save their favorite products, view their order history, and more.
Enhanced Customization Options
Your patient gets their contact lenses before they run out and your practice gets the revenue from the sale when the order is shipped.
“ONLINE PURCHASING BY THE CONSUMER, THAT’S NOT CHANGING OR GOING AWAY IT’S CONTINUING TO BE A BIGGER COMPONENT OF SALES. PEOPLE WANT TO BE ABLE TO BUY CONVENIENTLY ONLINE, ON THEIR CELL PHONE AND FROM HOME. WE NEEDED TO BE DOING THIS 8 YEARS AGO, IF NOT LONGER.”– BERKELEY EYE –
How Can Webstore+ Benefit Your Practice
Multiple Purchasing Options = More CL Sales
CLX Webstore+ is just one of the features that CLX equips your practice with to create a comprehensive, in-office and out-of-office sales strategy. When combined with tools like Price Compare and Convenient Reordering, you can meet virtually every patient where they prefer to shop.
Take Orders 24/7 — Day or Night
The days and times that your patients want to order their contacts online are… whenever they’re thinking about it. Give them the convenience of shopping for contact lenses on their own schedule and save your staff from having to spend time taking orders during business hours.
Easily Customizable to Showcase Your Practice
Seamlessly update your webstore at your convenience to showcase your latest products, exclusive discounts, ongoing sales, and enticing offers, ensuring they stay informed and engaged with their eye doctor.
Enhance Patient Loyalty with Convenience They Expect
By providing your patients with the ordering options they prefer, you’re also fostering patient loyalty, giving them reasons to continue to choose your practice over online retailers or big box stores. This approach ensures that patients receive the quality and convenience they want from the eye doctor they already trust.