Patient Protect

Of the 40% of patients who buy their contact lenses on the same day as their exam, 8 out of 10 will buy from their prescribing ECP. When patients leave their eye doctor’s office without making a purchase, however, that number falls drastically. ECPs are constantly challenged by the prospect of trying to capture sales from patients when they take their prescriptions to go.

Patient Protect

Of the 40% of patients who buy their contact lenses on the same day as their exam, 8 out of 10 will buy from their prescribing ECP. When patients leave their eye doctor’s office without making a purchase, however, that number falls drastically. ECPs are constantly challenged by the prospect of trying to capture sales from patients when they take their prescriptions to go.

CLX Patient Protect Extends Your Reach

Why CLX Patient Protect? CLX Patient Protect sends exam-only patients automated texts and emails with a custom ordering link, so even if they aren’t ready to purchase in your office, they can still easily buy from you, their trusted eye doctor.

It provides your practice with another way to both meet the needs of your patients and strengthen your relationships with them.

CLX Patient Protect also tracks the data regarding these patients, helping you build key insights about your practice’s fitting performance and identify opportunities to grow and improve.

CLX Patient Protect is just another way CLX is helping ECPs compete and succeed in the contact lens marketplace

“CLX Patient Protect lets us meet our patients’ needs, even when they leave our office without making a final decision on their contact lenses”

Benefits to Your Practice

Running a successful contact lens business is all about giving patients options to purchase from you that meets their needs, preferences, and budget. The true value of CLX lies in its ability to help you offer flexible and convenient options to patients, and Patient Protect is an extension of that.

Not every patient will buy an annual supply, and not every patient will be ready to make a purchase directly after their exam. In the past, once a patient left your office empty-handed, the chances of them buying from you became microscopic. CLX Patient Protect can change that.

Increase Capture Rate After Patients Leave Your Office
We’ve mentioned the deficit between the average ECP’s ability to capture contact lens sales when a patient is in the office and after they leave without buying anything. CLX Patient Protect aims to help your practice compete at the point where you lose the largest amount of revenue to third-party and online retailers.
Drive Revenue by Leveraging Existing Patient Relationships
CLX Patient Protect gives you another option to use the strength of the doctor-patient bond to sell more contact lenses without adding a single patient.
Offer Your Patients Options that Fit Their Preferences
Consumers love having options that fit their needs and preferences, and CLX Patient Protect gives you a way to offer your patients convenient access to contact lenses.
KEEP YOUR PRACTICE IN THE TOP OF YOUR PATIENTS' MINDS
By keeping channels of communication open between you and your patients after they leave your office, not only are you opening up opportunities to capture sales, you’re also fostering brand awareness with the patient

HOW IT WORKS

In the office, ECPs can lock in reorders with the click of a button. Allowing patients to rest easy knowing their payments will be affordable and their contacts will be delivered directly to their doorstep.

CLX Subscription

The patient also has the option to order from home. They simply select their pack size, enter their payment method and confirm their delivery address.

Price Check

CLX conveniently handles all the payment and shipping for you and your patients. All of the revenue is transferred directly to you! Just one more way CLX is helping ECPs compete and succeed in the marketplace.

“I’ve seen an increase of about 25% in purchasing an annual supply – having contact lenses delivered right to patients is a huge plus.”

– Little 5 Points Eyecare  –

Benefits for Your Practice

Not all patients can afford paying for a full year’s supply of contacts on the day of their exam, which means ECPs lose out on sales. With CLX subscriptions, your patients can elect to be billed on a regular basis so that contacts will automatically be shipped to their home. Your practice makes money around the clock without your office staff doing a thing!

GROW ANNUAL SUPPLIES WITHOUT CHASING DOWN REORDERS
Once patients sign up for subscriptions, you automatically capture their reorders! No more calling, emailing, and following up with every patient who doesn’t order an annual supply on the day of their exam. CLX Subscriptions ensures you sell more annual supplies, without all the extra work.
BENEFIT PATIENTS WITH LOWER MONTHLY PAYMENTS
Your patients will appreciate the lower monthly payments and the direct shipping right to their door! Subscriptions give patients more convenient and affordable payment options that allow them to buy more annual supplies directly from YOU, not an online competitor, because they can spread out the payments over several months. Your patients and your wallet will thank you!
AUTOMATIC BILLING AND SHIPPING WITHOUT ADDITIONAL EFFORT
CLX takes care of all the shipping and billing for you. Your patients get contact lenses delivered to their home when they need them, and 100% of all revenue is transferred directly to you! You can increase your sales and your profits, while also saving valuable time.
STOP PATIENTS FROM STRETCHING THEIR CONTACTS
With subscriptions, patients are automatically sent contact lenses when they are running low, which means they are less likely to engage in the dangerous practice of stretching their contact lenses. Patients will no longer have to worry about forgetting to order contacts or waiting for them to arrive on time. Instead, they will receive contacts automatically, so you have peace of mind that they have what they need to take good care of their eyes.

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