Stop Losing Exam Only Patients

Capture More Contact Lens Sales from Patients Who Take Their Prescriptions to Go

As more practices focus on the elusive “exam only” contact lens patients, the operative question is this: how can we make sure that these patients don’t walk out the door without purchasing? What if we told you there’s an easier way: you don’t have to.
When patients leave your office without purchasing contact lenses on the day of their exam, CLX Patient Protect will text and email them a customized link to order their prescriptions online. You already know that your patients want convenient options to buy when they want, where they want, and how they want. Patient Protect enables you to give them these options, increasing the chance that they’ll purchase from you as opposed to an online retailer or big box store.
Maximize Your Capture Rate Before, During, and After the Exam!
There are so many things that ECPs can do after an eye exam to increase the likelihood that patients will buy contact lenses from their prescribing OD. In our work with practices across the country, we have compiled a proven set of Post Exam Best Practices. Submit your information below to learn more and to guarantee that your patients are thinking of you first when they need to purchase contact lenses.

Let Patients Purchase on Their Terms

There’s no reason to fight the fact that modern consumers often prefer to purchase online — unless, of course, your practice can’t support these preferences. With the CLX System, if a patient wants to take their prescription to go, that’s ok. Before they leave, just let them know that they can purchase online from their eye doctor at any time they choose.

Improve Communication

  • Text and emails options enable you to communicate to patients in whichever way they prefer
  • Communication with patients doesn’t end when they leave your practice

Offer Flexible Options

  • Give patients options to buy their contact lenses 24 hours a day, 7 days a week
  • Convenient online ordering frees up the time your staff spends on proactive outreach and manual order processing

Reduce Exam Only Patients

  • Increase overall capture rate by offering convenient options for every scenario
  • Address a crucial gap in the patient lifecycle as the number of exam only patients increases across the industry

“We have a lot of younger patients that are into their smart phones, they are not into people calling them. It makes sense to send patients texts. That’s how patients want communication now.”

“We have a lot of younger patients that are into their smart phones, they are not into people calling them. It makes sense to send patients texts. That’s how patients want communication now.”

The ultimate goal is to sell every patient a full year’s supply of contact lenses. That’s why developing strategies to sell more contact lenses at the time of a patient’s fitting is smart, but as hard as you try to stop them, some patients are going to take their contact lens prescription to go. You can be prepared with a contingency plan that requires little effort on your end. Learn what CLX Patient Protect can do for your practice and sign up for a demo at a time that’s convenient for you using the scheduler below.