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What Is CLX?

The CLX System is the all-in-one contact lens ordering platform. With tools that help you sell more contact lenses, offer convenient online ordering options, and strengthen your relationship with your patients, CLX can be your practice’s MVP.

How CLX Works

For more than two decades, the contact lens market has been contested by online retailers and big box stores, offering more convenient ordering and delivery options to lure patients away from their eye doctors.
CLX helps those doctors fight back.

In-office and online orders are placed through CLX and submitted to your distributor for fulfillment.

Improve capture rate after the exam using tools that simplify the process at the point of sale.

Use the cloud-based CLX portal to manage your contact lens orders any time, from anywhere.

Offer patients convenient ordering and reordering options using a turnkey Ecommerce platform.  

Capture sales with automated text and reorder reminders before a patient runs out of their contacts.

Get real-time reports about your contact lens business and critical insights about your competitors.

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In-office and online orders are placed through CLX and submitted to your distributor for fulfillment.

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Improve capture rate after the exam using tools that simplify the process at the point of sale.

Cloud based portal icon

Use the cloud-based CLX portal to manage your contact lens orders any time, from anywhere.

Turnkey icon

Offer patients convenient ordering and reordering options using a turnkey Ecommerce platform.  

Bell icon

Capture sales with automated text and reorder reminders before a patient runs out of their contacts.

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Get real-time reports about your contact lens business and critical insights about your competitors.

“I think any practice that fits contact lenses could benefit from a service like CLX

Amanda Barker-Assell, O.D. | Optometric Physician | Advanced Family Eye Care

What CLX Includes

The three feature areas of the CLX System combine to optimize the interactions between your patients and your practice before, during, and after the exam, allowing you to offer all the options your patients expect and target key areas of opportunity for practice growth:

Point-of-Sale Tools

Immediately after the fitting is your best opportunity to sell an annual supply. CLX Point-of-Sale tools allow you to show favorable head-to-head price comparisons and break down annual supplies into flexible payment over the course of the year.

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ECOMMERCE ENGINE

Modern consumers want to do business online. The CLX Ecommerce Engine enables you to provide more options that your patients prefer — 24/7 ordering, convenient reordering, and seamless set-up for subscriptions of their contact lenses.

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Business Intelligence Suite

You can’t grow your practice without understanding your performance. The CLX Business Intelligence Suite tracks crucial KPIs, reports on the performance of individual staff members, and delivers competitive insights into the industry at large.

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Why CLX?

Doctors want to know what makes CLX unique, and we want to make it obvious why it’s the only contact lens ordering platform that truly transforms your business. We target every phase of the contact lens patient journey and leverage user-friendly tools to support you, your practice, and your patients — at every turn. Click below to learn more: