CASE STUDY:
CASE STUDY:
Meet Dr. Barker
Dr. Barker first heard about CLX when she began looking for ways to capture reorders without investing more staff time. “CLX seemed like a great opportunity for us,” said Barker.
The Challenge
Advanced Family Eyecare considered CLX for two main reasons:
- Their internal ordering processes were inefficient, and they felt they were wasting a lot of staff time. They had too many contact lens shipments coming into the office, and staff time was swallowed up by ordering, shipping and inventory. After they did all this work, patients still had to physically come into the office to pick up and even pay for their orders. Dr. Barker wanted to “cut that out” and streamline office efficiencies.
- Advanced Family Eyecare was losing a good amount of their contact lens reorders when patients did not purchase a full year supply up front. Prior to CLX, they had a basic and archaic system that wasn’t fast or simple. “It’s just not possible to contact every patient every 3 months or 6 months before they are due to reorder. There just isn’t enough time in the day,” explained Barker. “So, we were really doing very little in the process for reorders, just sitting and waiting.”
Meet Dr. Barker
Dr. Barker first heard about CLX when she began looking for ways to capture reorders without investing more staff time. “CLX seemed like a great opportunity for us,” said Barker.
The Challenge
Advanced Family Eyecare considered CLX for two main reasons:
- Their internal ordering processes were inefficient, and they felt they were wasting a lot of staff time. They had too many contact lens shipments coming into the office, and staff time was swallowed up by ordering, shipping and inventory. After they did all this work, patients still had to physically come into the office to pick up and even pay for their orders. Dr. Barker wanted to “cut that out” and streamline office efficiencies.
- Advanced Family Eyecare was losing a good amount of their contact lens reorders when patients did not purchase a full year supply up front. Prior to CLX, they had a basic and archaic system that wasn’t fast or simple. “It’s just not possible to contact every patient every 3 months or 6 months before they are due to reorder. There just isn’t enough time in the day,” explained Barker. “So, we were really doing very little in the process for reorders, just sitting and waiting.”
The Solution
For Advanced Family Eyecare, CLX was simple to get started and had a full-range of services that helped streamline their contact lens business. Beyond the reordering features, they also use CLX to compare their prices to other retailers and to generate in-depth reporting every month.
“You have no idea what you are doing if you can’t set goals, and you can’t set goals without data. With CLX reports, we know who is prescribing what, and it stimulates conversations about who is successful with what types of lenses,” said Barker. “We are already seeing numbers increase because we are seeing orders in a more concrete fashion every month broken down by doctor, and I think that is valuable.”
The Results
“Our practice is busy and when a patient calls in and wants to place an order, there are a lot of steps involved from capturing the data to placing the order to accepting the payment. So to cut that process out is huge. Beyond that, to just have a policy where everything gets shipped to their home is another huge time-saver for us and the patient,” said Barker. “When you break out just staff time alone, CLX is a great tool. There is no way your staff can do their standard amount of work in a day and accomplish all of the things that CLX can do in the background.”
Invest in Your Practice
“CLX has been a great investment for our practice. I can’t imagine why you wouldn’t utilize a tool like this within the practice to help drive your contact lens orders. Any practice that fits contact lenses can benefit from a service like this.”
Invest in Your Practice
“CLX has been a great investment for our practice. I can’t imagine why you wouldn’t utilize a tool like this within the practice to help drive your contact lens orders. Any practice that fits contact lenses can benefit from a service like this.”
