On average, ECPs lose 90% of contact lens reorders to big box stores and online retailers. This is what makes selling annual supplies so important.
CLX offers an intuitive reordering system that helps you beat your competition at their own game — convenience. With CLX, you can reach your patients and capture contact lens reorders before they get the chance to look anywhere else.
CLX sends out automated reminders before patients run out of their contact lenses, eliminating manual work and keeping your patients’ reorder revenue in your practice.
Your patients are more likely to order from you when you get to them first. CLX automatically sends texts and emails — the channels your patients prefer, according to research — prompting them to reorder from you with only a few clicks.
Personalized Reordering Links
With CLX, reordering is seamless. Patients due to reorder are sent a series of texts and emails containing an ordering link that pre-populates product and subscription information, making it as easy as possible to order their next box.
User-Friendly Online Store
Your patients have come to expect the convenience of ordering contact lenses online from the comfort of their own home. With the CLX webstore, they’ll get the intuitive experience they expect — on any device.
“ONLINE PURCHASING BY THE CONSUMER, THAT’S NOT CHANGING OR GOING AWAY. IT’S CONTINUING TO BE A BIGGER COMPONENT OF SALES. PEOPLE WANT TO ABLE TO BUY CONVENIENTLY ONLINE, ON THEIR CELL PHONE AND FROM HOME. WE NEEDED TO BE DOING THIS 8 YEARS AGO, IF NOT LONGER.”
– Berkeley Eye –
How Does Convenient Reordering Benefit Your Practice?
CAPTURE MORE CONTACT LENS REORDERS
Fast and easy online contact lens ordering is what your patients demand. Convenient Reordering makes it easy for them to reorder their contact lenses, day or night, from the comfort of their home — with the click of a button.
SAVE TIME USING AUTOMATION
Automated reorder reminders means fewer staff hours spent doing manual outreach. The CLX System tracks patients due to reorder and gives your practice the best possible odds to capture the sale while drastically improving office efficiency.
IMPROVE PATIENT RECALL AND COMPLIANCE
Keeping your patients buying from you extends the value of the doctor-patient relationship, something that keeps patients coming back every year. Plus, timely reordering means an increase in overall compliance — patients won’t stretch their lenses as often!
SUPPLEMENT ANNUAL SUPPLY REVENUE
CLX helps you sell more annual supplies but there will still be patients who only order their first box after their exam. With automated reordering in your arsenal, you can count on capture the revenue for a full year of contact lenses more often.