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1. It maximizes patient
2. It maximizes the practice’s
ability to capture a patient’s
annual contact lens purchase
CHALLENGES FACING ECPS
Only 40% of contact lens orders happen on exam day. Given the larger up-front investment, a common obstacle for ECPs is the difficulty of selling a full year supply of dailies to a patient on the day of their exam. This can lead to undesirable patient behaviors like stretching contact lenses or buying the rest of their contacts from someone else. In fact, although 60% of contact lens sales happen after a patient leaves their doctor’s office, ECPs only capture 10% of these reorders. Lack of easy access to this type of data also prevents practices from having an accurate view of their true contact lens sales opportunities.
WHAT’S THE SOLUTION?
Practices that implement a deliberate strategy for fitting lenses and capturing contact sales are seeing unprecedented increases in their annual supply sales of daily disposable contact lenses. This is a win for both the practices and their patients.
From our research, we’ve compiled a roadmap that details subtle changes in data tracking, patient communication, and lens pricing that can make an immediate impact. In addition to gaining access to these industry best practices and practice success, by clicking below we will also reserve you a personalized private training with one of our educational consultants.
This complimentary step by step plan and corresponding training are valued at $197 and are available to Vision Source members at no charge for a limited time.