Dr. Amanda Barker's Story:

"CLX has been a great investment for our practice."

How Advanced Family Eyecare solved the challenges of wasted time and lost
reorders by automating their practice with CLX.

DR. AMANDA BARKER'S STORY:

"CLX HAS BEEN A GREAT INVESTMENT FOR OUR PRACTICE."

How Advanced Family Eyecare solved the challenges of wasted time and lost
reorders by automating their practice with CLX.

Meet Dr. Barker

“My name is Amanda Barker and I am an OD and owner of Advanced Family Eye Care, where we practice the full scope of optometry.  We are a particularly large contact lens practice as 60-65% of our practice is contact lens business.

I first heard about CLX when we were exploring ways to capture reorders and make it seamless within the office.  CLX seemed like a great opportunity for us.”

The Challenge

“There were two main reasons that we considered CLX. One was an internal process problem. We had too many contact lenses coming into our office, which resulted in a ton of staff time taken up by ordering, shipping and inventory. Plus, patients still sometimes had to come into the office to pick up and even pay for their orders. We needed a way to cut that out. The second reason is that we were losing a good amount of our reorders. Prior to CLX we had a basic and archaic system that wasn’t fast or simple. It’s just not possible to contact every patient every 3 months or 6 months before they are due to reorder. There just isn’t enough time in the day. So, we were really doing very little in the process for reorders, just sitting and waiting.”

Meet Dr. Barker

“My name is Amanda Barker and I am an OD and owner of Advanced Family Eye Care, where we practice the full scope of optometry.  We are a particularly large contact lens practice as 60-65% of our practice is contact lens business.

I first heard about CLX when we were exploring ways to capture reorders and make it seamless within the office.  CLX seemed like a great opportunity for us.”

The Solution

“Now that we have CLX, we have a much better system in place for capturing reorders. Every patient that orders less than a year’s supply will receive a digital email and text reminder when they are running low on their lenses, and they can respond to that email or text very quickly and request a reorder. That reorder goes to our dashboard, they can pay for it right there, and then it ships to their home. We can watch this happen each day in real time to see who has ordered and how that process is working. It’s a huge upgrade from what we were doing.

CLX was a really simple process to get started, and now we use a lot of different features with CLX. We look at the price comparison each quarter and reporting each month. You have no idea what you are doing if you can’t set goals, and you can’t set goals without data. With CLX reports, we know which doctor is prescribing what, and it stimulates conversations about who is successful with what types of lenses. We are already seeing numbers increase because we are seeing orders in a more concrete fashion every month broken down by doctor, and I think that is valuable.”

The Results

“We are already seeing revenue from reorders every month, and that is steadily growing because we have a system in place. It’s also a huge staff savings time. Our practice is busy and when a patient calls in and wants to place an order, there are a lot of steps involved from capturing the data to placing the order to accepting the payment. So to cut that process out is huge. Beyond that, to just have a policy where everything gets shipped to their home is another huge time-saver for us and the patient.”

Invest in Your Practice

“CLX has been a great investment for our practice.  When you break out just staff time alone, it is a great tool.  There is no way your staff can do their standard amount of work in a day and accomplish all of the things that CLX can do in the background.  I can’t imagine why you wouldn’t utilize a tool like this within the practice to help drive your contact lens orders.  Any practice that fits contact lenses can benefit from a service like this.”

Invest in Your Practice

“CLX has been a great investment for our practice.  When you break out just staff time alone, it is a great tool.  There is no way your staff can do their standard amount of work in a day and accomplish all of the things that CLX can do in the background.  I can’t imagine why you wouldn’t utilize a tool like this within the practice to help drive your contact lens orders.  Any practice that fits contact lenses can benefit from a service like this.”

To learn how CLX can help your practice, schedule a one on one conversation with an industry expert to discuss your unique needs.

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