PRICE COMPARE

In today’s digital world, patients have access to almost unlimited information at the click of a button. It’s only reasonable that they would want to shop around for the best price on the items they need, like contact lenses, before making a purchase. Here’s the problem –a quick Google search can be misleading. Patients often buy from online retailers over their prescribing OD because of inaccurate assumptions.

One such inaccurate assumption is that buying from online competitors is cheaper than buying directly from an ECP. At first glance, online retailers may have a lower list price for contact lenses. However, when manufacturer rebates and insurance benefits exclusive to a prescribing OD are factored in, this is no longer the case. Actually, patients can get significant cost savings by buying from their eye doctor.But how can a prescribing OD ensure that a patient is doing an “apples to apples” comparison when shopping for their lenses? Meet CLX Price Compare.

PRICE COMPARE

In today’s digital world, patients have access to almost unlimited information at the click of a button. It’s only reasonable that they would want to shop around for the best price on the items they need, like contact lenses, before making a purchase. Here’s the problem –a quick Google search can be misleading. Patients often buy from online retailers over their prescribing OD because of inaccurate assumptions.

One such inaccurate assumption is that buying from online competitors is cheaper than buying directly from an ECP. At first glance, online retailers may have a lower list price for contact lenses. However, when manufacturer rebates and insurance benefits exclusive to a prescribing OD are factored in, this is no longer the case. Actually, patients can get significant cost savings by buying from their eye doctor.But how can a prescribing OD ensure that a patient is doing an “apples to apples” comparison when shopping for their lenses? Meet CLX Price Compare.

Price Compare Is Beyond Compare

1. Annual Supply Optimizer

CLX Price Compare is an online tool that can be shared with your patients on the day of their eye exam. Before they make a purchasing decision, your practice can show them how much money they can save buy purchasing an annual supply. CLX automatically populates any current manufacturer rebates for purchasing the prescribed lens in a full year supply. That means your staff doesn’t need to keep track of the ever-changing rebates for every lens in your formulary to show the patient an accurate breakdown. This helps to grow your annual supply sales on the day of the exam, as patients can see the true value in black and white.

2. Patient Protect

Your practice can use the Price Compare feature to prevent patients from shopping their lenses. There’s no need for patients to do online research when you’ve already done it for them. This tool pulls in pricing from major online competitors and big box stores and places them alongside your final price. This final price factors in manufacturer’s rebates, insurance benefits, and any other practice discounts you offer. Patient’s can rest assured that they are making the best decision – both medically and financially – when purchasing from their prescribing OD.

Price Compare is just one more way CLX is helping ECPs compete and succeed in the marketplace.

“Of course, we knew sometimes people were taking their Rx to-go. CLX was a bridge to capture those lost opportunities.”

– Brill Eye Center –

Benefits for Your Practice

Your patients are looking for answers when it comes to the best prices for quality contact lenses. How about providing these answers for them? CLX Price Compare is a virtual tool that allows you to compare your prices with leading competitors and national retailers in your office on the day of your patient’s eye exam. CLX does the research on market pricing and manufacturer rebates for you – all your staff needs to do is enter that patient’s insurance benefit and click.

Capture More Contact Lens Orders on the Day of Exam

By adding in insurance benefits, manufacturer’s rebates and practice discounts, CLX Price Compare shows your patients their real contact lens pricing information in a clear side-by-side comparison with online competition – where your practice comes out as the clear choice. This can help you increase lens sales on the day of the exam, as your patients have no reason to look elsewhere!

Strengthen Patient Relationship by Providing Great Resource

CLX Price Compare takes the headache out of contact lens pricing research for you and your patients. This saves both of you time and builds the patient-doctor relationship. After all, you are providing them with a convenient resource they can’t get anywhere else. Patients will trust purchasing from you as you build loyalty by being completely transparent.

Easily Get All the Information You Need in One Convenient Place

If you offer subscriptions with CLX, there is even a spot in the CLX Price Compare that shows patients their upfront cost broken into monthly installments. So not only are patients seeing an accurate price comparison that factors in rebates and insurance, but they also see the additional convenient options you provide. All of your patients’ options are clearly presented on one screen, which makes choosing your practice for their contact lens purchase a no brainer.

Personalize Pricing to Each Patient

Often, online competitors and national retailers only look like they have the best pricing – but when you take into consideration manufacturer’s rebates and insurance benefits that only apply on purchases from a prescribing OD, suddenly ECPs have a leg up on the competition. Show your patients their personalized pricing with CLX Price Compare so that they can see the value of buying contact lenses from you, their doctor.

1. Annual Supply Optimizer

CLX Price Compare is an online tool that can be shared with your patients on the day of their eye exam. Before they make a purchasing decision, your practice can show them how much money they can save buy purchasing an annual supply. CLX automatically populates any current manufacturer rebates for purchasing the prescribed lens in a full year supply. That means your staff doesn’t need to keep track of the ever-changing rebates for every lens in your formulary to show the patient an accurate breakdown. This helps to grow your annual supply sales on the day of the exam, as patients can see the true value in black and white.

2. Patient Protect

Your practice can use the Price Compare feature to prevent patients from shopping their lenses. There’s no need for patients to do online research when you’ve already done it for them. This tool pulls in pricing from major online competitors and big box stores and places them alongside your final price. This final price factors in manufacturer’s rebates, insurance benefits, and any other practice discounts you offer. Patient’s can rest assured that they are making the best decision – both medically and financially – when purchasing from their prescribing OD.

Price Compare is just one more way CLX is helping ECPs compete and succeed in the marketplace.

“Of course, we knew sometimes people were taking their Rx to-go. CLX was a bridge to capture those lost opportunities.”

– Brill Eye Center –

Benefits for Your Practice

Your patients are looking for answers when it comes to the best prices for quality contact lenses. How about providing these answers for them? CLX Price Compare is a virtual tool that allows you to compare your prices with leading competitors and national retailers in your office on the day of your patient’s eye exam. CLX does the research on market pricing and manufacturer rebates for you – all your staff needs to do is enter that patient’s insurance benefit and click.

CAPTURE MORE CONTACT LENS ORDERS ON THE DAY OF EXAM

By adding in insurance benefits, manufacturer’s rebates and practice discounts, CLX Price Compare shows your patients their real contact lens pricing information in a clear side-by-side comparison with online competition – where your practice comes out as the clear choice. This can help you increase lens sales on the day of the exam, as your patients have no reason to look elsewhere!

STRENGTHEN PATIENT RELATIONSHIP BY PROVIDING GREAT RESOURCE

CLX Price Compare takes the headache out of contact lens pricing research for you and your patients. This saves both of you time and builds the patient-doctor relationship. After all, you are providing them with a convenient resource they can’t get anywhere else. Patients will trust purchasing from you as you build loyalty by being completely transparent.

EASILY GET ALL THE INFORMATION YOU NEED IN ONE CONVENIENT PLACE

If you offer subscriptions with CLX, there is even a spot in the CLX Price Compare that shows patients their upfront cost broken into monthly installments. So not only are patients seeing an accurate price comparison that factors in rebates and insurance, but they also see the additional convenient options you provide. All of your patients’ options are clearly presented on one screen, which makes choosing your practice for their contact lens purchase a no brainer.

PERSONALIZE PRICING TO EACH PATIENT

Often, online competitors and national retailers only look like they have the best pricing – but when you take into consideration manufacturer’s rebates and insurance benefits that only apply on purchases from a prescribing OD, suddenly ECPs have a leg up on the competition. Show your patients their personalized pricing with CLX Price Compare so that they can see the value of buying contact lenses from you, their doctor.

See what CLX Price Compare can do for your practice! Select a time for a private tutorial and start taking back the contact lens market from online retailers.

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