IN THE NEWS

Part of staying competitive as an ECP is uncovering hidden sources of revenue and recapturing lost opportunities. Here are four ways that ECPs report growing their contact lens businesses: 1. DIG INTO ANNUAL SUPPLY ECPs that pay attention to their annual supply rates...

Baby Boomers still make up a significant portion of your patient base, and you might think you know them better than you do. Learn how to fuel your relationships with your oldest patients here.

Your Gen X patients are busier than those in any generation, which means you have to make your rare interactions with them count. Learn how to use CLX to meet the needs of Generation X.

Millennials are gradually making up a larger part of your patient population, and what’s more, they behave differently than any prior generation. Learn how to offer them options that they’ll engage with here:

One, Simple Tip for Capturing Patients’ Contact Info: Mobile and Email In the past, contacting patients was pretty easy: if they weren’t in your system, their contact information was listed in a phone book, where you could look them up and get in touch via a single...

A key to success in today’s eye care market is understanding your patients, and more importantly, anticipating what they want. Without an accurate view of the unique motivations of your patients, you may risk losing their business. How can your practice get better at...

The data is clear — not every patient will walk out of your office with an annual supply of their contact lenses, which means you can’t afford to ignore the competition for reorders. In fact, ECPs like you are only capturing 10% of contact lens reorders from patients...

Personalization will be a key digital marketing strategy going forward — research shows that individualized communications increase response rates, open rates, and patient loyalty. We know that an eye doctor’s office can be a busy place, and your staff doesn’t always...