How to Keep up with Contact Lens Manufacturer Rebates
With traditional big box and online contact lens retailers growing as well as new subscription models emerging, the contact lens market is more competitive today than it ever has been. You may feel like you’re fighting a losing battle for your contact lens sales, but what may surprise you is that the tools you need to compete and win are right at your fingertips.
See, ECPs have advantages over third-party competitors when it comes to capturing contact lens sales from their patients: manufacturer rebates and competitive intelligence. By staying on top of market pricing and the contact lens rebates that manufacturers offer, you can optimize your process.
Set your prices at the optimal level for profit and price comparison
Consistently compete with big box and online retailers for contact lens revenue
CLX makes keeping track of manufacturer rebates and competitor pricing nearly effortless with CLX Price Compare. This feature allows you to give your patients a visual “side-by-side” comparison of your price alongside those of the largest national competitors. The best part is that once your patient’s insurance and prescription information are entered, this comparison chart will autofill with any applicable rebates available to be used on a specific product and current competitor pricing for that product. This means that gathering this data in real-time takes minimal effort on your part.
CLX is Great for Your Bottom Line
Capturing that first sale in your practice – even when it’s not a full year’s supply – gives you a leg up on capturing reorders from the same patients later in the year, especially when they’ve seen how much they can save buying from you. This gives you more control over patient compliance and strengthens the doctor-patient relationship in the process.
Are you interested in learning more about using CLX to keep up with the information you need to be successful? Start your free trial today to see how you can make selling contact lenses easier than ever!