CASE STUDY:

Dr. Troy Bedinghaus improved inventory accuracy and began capturing previously
lost contact lens sales by adopting the CLX System into his practice.

CASE STUDY:

Dr. Troy Bedinghaus improved inventory accuracy and began capturing previously
lost contact lens sales by adopting the CLX System into his practice.

Practice Background

Dr. Bedinghaus is a solo practitioner at Lakewood Family Eye Care in Lakewood Ranch, Florida, where he has provided optometric services to his community for more than 14 years. As a Vision Source member, he upholds the values of high-quality eye care and compassionate personal service. He believes in the spirit of collaboration and continuous education on best practices in the industry to provide his patients with outstanding care.

Beyond the Status Quo

Before CLX, Dr. Bedinghaus used a practice management system to help streamline his contact lens business and manage inventory. “It was clear that it wasn’t the best fit,” said Dr. Bedinghaus. “It couldn’t do what we wanted, because it just was not keeping up with the latest technology.”

Aside from more efficiently managing in-office ordering and inventory, another one of Dr. Bedinghaus’ goals for his practice was to increase annual contact lens revenue by developing new marketing methods for his patients. While his practice management system offered some email communication support, it was not able to proactively communicate with patients when they were due to order contact lenses or let them order online. Dr. Bedinghaus needed a service beyond a practice management system to bring his contact lens business into the modern age.

Practice Background

Dr. Bedinghaus is a solo practitioner at Lakewood Family Eye Care in Lakewood Ranch, Florida, where he has provided optometric services to his community for more than 14 years. As a Vision Source member, he upholds the values of high-quality eye care and compassionate personal service. He believes in the spirit of collaboration and continuous education on best practices in the industry to provide his patients with outstanding care.

Beyond the Status Quo

Before CLX, Dr. Bedinghaus used a practice management system to help streamline his contact lens business and manage inventory. “It was clear that it wasn’t the best fit,” said Dr. Bedinghaus. “It couldn’t do what we wanted, because it just was not keeping up with the latest technology.”

Aside from more efficiently managing in-office ordering and inventory, another one of Dr. Bedinghaus’ goals for his practice was to increase annual contact lens revenue by developing new marketing methods for his patients. While his practice management system offered some email communication support, it was not able to proactively communicate with patients when they were due to order contact lenses or let them order online. Dr. Bedinghaus needed a service beyond a practice management system to bring his contact lens business into the modern age.

Starting with CLX

Dr. Bedinghaus looked to the CLX System to find a better way to manage his contact lens business and gain the ability to give his patients multiple online ordering options. After he implemented CLX’s inventory and in-office ordering modules, Dr. Bedinghaus noticed an immediate improvement.

“When we first brought CLX in, it streamlined our business, increased ordering accuracy through our practice management system, and overall made things a lot faster and easier,” said Dr. Bedinghaus. “We never have to pick up the phone to place contact lens orders, and we never have to send a fax to our contact lens distributor. CLX makes sure our inventory is accurate with the updated UPC codes, and with the touch of a button, we can order contact lenses for our patients.”

CLX’s ability to streamline his business and save time through convenient inventory tracking led Dr. Bedinghaus to start using more of the software’s features – he had finally found a system that was keeping up with the latest technology. He was excited to take advantage of CLX’s full capabilities in order to achieve his goal of increasing annual supply rates.

Growing with CLX

“Now we use everything we can with CLX!” said Dr. Bedinghaus. “We love the tools and reports that check our annual supply sales to see where we are business-wise. We also use the contact lens reorder feature that automatically sends reminder texts and emails. Once we let CLX manage reorder communications, our patients appreciated getting our reminders.”

Dr. Bedinghaus is confident that his sales of full year supplies of contact lenses will continue to increase with the automated digital communication assistance provided by CLX. “With CLX reorder, when patients order their contact lenses after hours, we don’t lift a finger. Patients don’t have to enter a lot of extra data. When they get a text or email, they can simply reorder right away.”

While Dr. Bedinghaus has benefitted from the reordering technology that has helped him capture more contact lens sales, he believes the secret to CLX’s success in his practice is accurate data. Dr. Bedinghaus uses CLX’s in-depth contact lens sales reports to check on the health of his contact lens business.

“Data is power,” explains Dr. Bedinghaus. “I like to know what’s going on with my contact lens sales every month. We tracked some of that with our practice management system, but it just didn’t seem to be as accurate. Now, I can go into CLX and look at the real data. I can see what the annual supply rate really was, what sales we need to focus on, and even which employee needs more training.”

CLX: The Solution for Every Practice

According to Dr. Bedinghaus, offering patients convenience, not low pricing, is the future of the contact lens marketplace. “We all think patients are price conscious, and some are, but it really is all about convenience. Sometimes private practices don’t provide that, and it’s a long time coming in private practices to capture digital sales that come in after hours – without any extra work.”

Dr. Bedinghaus has one piece of advice for his fellow eye doctors looking to improve their sales. “If you think you are doing well on contact lens sales, just wait until you implement CLX Reorder, and then check those numbers. Once you get rolling with CLX and see transactions come in every day, it’s pretty astounding.”

“CLX is absolutely a great investment. Other companies have tried to make a product like this, but nothing has worked as seamlessly as CLX. Every private practice should take advantage of this system.”

CLX: The Solution for Every Practice

According to Dr. Bedinghaus, offering patients convenience, not low pricing, is the future of the contact lens marketplace. “We all think patients are price conscious, and some are, but it really is all about convenience. Sometimes private practices don’t provide that, and it’s a long time coming in private practices to capture digital sales that come in after hours – without any extra work.”

Dr. Bedinghaus has one piece of advice for his fellow eye doctors looking to improve their sales. “If you think you are doing well on contact lens sales, just wait until you implement CLX Reorder, and then check those numbers. Once you get rolling with CLX and see transactions come in every day, it’s pretty astounding.”

“CLX is absolutely a great investment. Other companies have tried to make a product like this, but nothing has worked as seamlessly as CLX. Every private practice should take advantage of this system.”

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