CLX System

Three Eye Care Industry Trends that Will Affect Your Practice in 2021

The unpredictable nature of 2020 had a major impact on the eye care industry — one that will be felt well into 2021. For practices looking to thrive in the new year, here are a few key contact lens market trends that you’ll want to make note of:

1. Telehealth is Expected to Grow, Powered by Online Eyewear Retailers

Experts predicted advancements in telehealth in 2020 but the Coronavirus pandemic accelerated that timeline.

Now, some of the biggest players in the market are offering even more services online: CVS Pharmacy announced a partnership with Premium Vision (owned by 1-800-Contacts) to create QuickRenew, a tool that enables customers to renew their vision prescription online.

The unpredictable nature of 2020 had a major impact on the eye care industry — one that will be felt well into 2021. For practices looking to thrive in the new year, here are a few key contact lens market trends that you’ll want to make note of:

1. Telehealth is Expected to Grow, Powered by Online Eyewear Retailers

Experts predicted advancements in telehealth in 2020 but the Coronavirus pandemic accelerated that timeline.

Now, some of the biggest players in the market are offering even more services online: CVS Pharmacy announced a partnership with Premium Vision (owned by 1-800-Contacts) to create QuickRenew, a tool that enables customers to renew their vision prescription online.

Eye Care Industry

2. Patients Will Continue to Prioritize Safe and Convenient Options

2021 will be about providing patients options that make their lives easier, while keeping them safe. COVID-19 forced doctors to look inward at their office protocols and take steps to make appointments safer for patients.

For many ECPs, this meant adding direct-to-home delivery of essential products, like contact lenses. Offering these simple conveniences will keep patients loyal in 2021 and beyond.

Running Out of Contacts is Never Convenient

2. Patients Will Continue to Prioritize Safe and Convenient Options

2021 will be about providing patients options that make their lives easier, while keeping them safe. COVID-19 forced doctors to look inward at their office protocols and take steps to make appointments safer for patients.

For many ECPs, this meant adding direct-to-home delivery of essential products, like contact lenses. Offering these simple conveniences will keep patients loyal in 2021 and beyond.

3. Your Patients are Consumers and They Have More Choices Than Ever

Let’s face it. With the rise of telehealth and online options, your patients have more options than ever when buying things like glasses and contact lenses. But, you can still be the clear choice.  

Given these trends, it is becoming increasingly clear that ECPs should take action in 2021 to protect their relationships with patients. That’s where CLX can help. The CLX System allows you to capture more contact lens sales by showcasing the advantages of buying from your practice and giving patients easy ways to get their contact lenses. It really can be that simple.

To learn more, click here to start a no-obligation free trial today!

3. Your Patients are Consumers and They Have More Choices Than Ever

Let’s face it. With the rise of telehealth and online options, your patients have more options than ever when buying things like glasses and contact lenses. But, you can still be the clear choice.  

Given these trends, it is becoming increasingly clear that ECPs should take action in 2021 to protect their relationships with patients. That’s where CLX can help. The CLX System allows you to capture more contact lens sales by showcasing the advantages of buying from your practice and giving patients easy ways to get their contact lenses. It really can be that simple.

To learn more, click here to start a no-obligation free trial today!

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