The data is clear — not every patient will walk out of your office with an annual supply of their contact lenses, which means you can’t afford to ignore the competition for reorders. In fact, non-CLX-users are only capturing 10% of contact lens reorders from patients who don’t purchase an annual supply on the date of their fitting.
COVID-19 made offering convenient online options even more of a focus for successful ECPs. Here’s why, if you’re not already offering convenient contact lens subscriptions in your practice, you should start using CLX Subscriptions now:
The Threat Posed by Subscription Services
The meteoric rise in the market share of subscription services in practically every industry has been well documented. From dog food to curated apparel to shaving kits and everything in between, convenience has ruled the last few years, and it’s easy to see why: the cost of shipping has gone way down, and consumers are willing to pay a little more for the goods they need to arrive on their doorstep when they need them.
Companies like Hubble, Waldo, and Warby Parker aren’t doing anything crazy, in fact, they’re doing what’s smart in the current economy, because they know what your patients want.
get in the game
If you had the technology to provide a subscription option to patients who purchase less than a full year supply of lenses up front, would you? With CLX, you do.
Using CLX Subscriptions, you can offer your patients flexible payment options and automatic direct-to-home shipping on their contact lens prescription, so that they don’t run out between exams.
Only 24% of contact lens wearers actually buy an annual supply up front. By enrolling in a subscription, patients can apply their upfront insurance benefit to the cost of a year’s supply and then split the remaining balance into equal payments.
When they are due for their next box, CLX will automatically process the payment and the lenses will be delivered to the patient’s doorstep. The best part? The payments are immediately deposited directly into the account of your choice.
Before the pandemic, CLX Subscriptions was a tool that allowed you to offer your patients more options to get (and pay for) their contact lenses without having to worry about reordering. Now that COVID-19 has changed the way we think about convenience and ordering online, it’s a necessity.