Online Competitors are Using Convenience to Steal Your Patients
You know better than anyone — the contact lens marketplace is fiercely competitive. The average ECP’s annual supply rate is under 30% and online retailers are likely taking a chunk out of your capture rate too, as they dominate the one billion dollar market for contact lens reorders.
If you don’t address the allure of the competition, you’re in danger of being left behind. That’s where CLX can help. By giving you tools to increase your annual supply rate, reduce exam only patients, and offer convenient options for ordering and reordering contact lenses, you’ll capture more sales and leave fewer patients behind for third-party retailers. With CLX, you can fight back against online retailers by having access to the same convenient solutions they use at the click of a button.
60% of patients buy their contacts lenses on the day of their exam and ECPs dominate those sales, but it’s a different story in the reorder market, where online retailers are taking nearly 90% of the revenue. Learn how to fight back with CLX.
5 Things that Online Retailers Know About Your Patients
It’s likely that some of your patients are being lured away by online retailers offering convenient solutions. Learn how using the CLX System enables you to seamlessly offer both, as well as a whole host of other convenient contact lens solutions that your patients will love. Read more…
Case Study: Lakewood Family Eye Care
Lakewood Family Eye Care
Learn from one ECP who found how quickly using CLX could flip the script on subscription services and online retailers: “If you think you’re doing well on contact lens sales, just wait until you implement CLX Reorder!” Read More…
READY TO FIGHT BACK AGAINST SUBSCRIPTION SERVICES, ONLINE RETAILERS, AND BIG BOX STORES?
OFFERING YOUR PATIENTS NEW, CONVENIENT OPTIONS IS AS EASY AS STARTING A FREE TRIAL OF THE CLX SYSTEM.
The CLX System is cloud-based software that’s designed to help ECPs grow their contact lens business and strengthen relationships with existing patients. With features aimed at reducing exam-only patients, increasing capture rate, annual supply rate and more, CLX has the answers for ECPs looking to expand the options they can offer to patients.