CLX System

ECPs Leveraging CLX eCommerce Tools Continue to Triple Average Online Contact Lens Sales Since Mid-March

ECPs Leveraging CLX eCommerce Tools Continue to Triple Average Online Contact Lens Sales Since Mid-March

While many offices closed or reduced hours due to the COVID-19 pandemic, practices using CLX®, a comprehensive contact lens marketing and management platform, have on average generated three times their average monthly revenue through the system’s ecommerce contact lens reordering solutions in the last three months.

“Our ecommerce contact lens sales through CLX have increased substantially compared to before the COVID-19 situation,” said Dr. Ian Whipple, owner of Vision Source of Farr West. “Before COVID-19, our patients were looking for convenient contact lens ordering solutions, but having this omni-channel approach through CLX is more important now than ever before.”

“This significant uptick in ecommerce sales is a result of our users really leaning into ecommerce tools and direct-to-patient shipping options as practices look for ways to give patients the ability to refill their contact lens supplies while capturing revenue for the practice,” said Jim Edwards, President of CLX System. “During this period, on average CLX users are continuing to see revenues of more than $2,000 per office per month, with power-users generating double or triple this amount.”

CLX users have access to the CLX Capture Strategy, a suite of features designed to increase annual supply sales and capture more post-exam revenue for practices while reducing overhead. This comprehensive approach includes a customizable online contact lens store for the practice’s website, automated email and text message reminders when patients are due to reorder contact lenses, proactive Patient Protect outreach campaigns targeting exam only patients, and a white label contact lens subscription program.

“We know this is a tough time for the industry and many practices are looking for an ecommerce solution that can be implemented quickly. We’re offering new users the ability to try out all of CLX’s features for free for the next three months,” said Edwards. Interested practices can learn more and get started by clicking here: Try CLX for FREE.

About the CLX System:

CLX System is a cloud-based management platform specifically designed to improve the efficiency and accuracy of contact lens administration as well as to provide valuable data and robust metrics reporting. The CLX System has remained the industry-leading contact lens management portal since its development in 2005. To learn more, please visit