How to Sell More Daily Disposables(and Increase Patient Compliance)
1. Annual Supply Reporting by Modality, Formulary, and Doctor
2. Competitive Pricing
3. Price Compare
When speaking to your patients about daily disposable lenses, one common obstacle you may face is that they are more expensive (or at least are perceived to be more expensive by your patients.) However, an annual supply of daily disposables usually will have a manufacturer’s rebate that will reduce the cost. The patient’s insurance can decrease the cost even further, and you may also be running a practice-specific special deal. To overcome the price objection, break down the cost for patients in the office and add in all of their insurance benefits, rebates and discounts so that they can see the TRUE cost of their daily disposables.
Click here to learn more about CLX Price Compare.
Another way to handle the price objection is by offering your patients a hassle-free subscription service! They still get the daily lenses they need, but at a lower monthly cost. Patients also get the convenience of direct delivery and the peace of mind that they don’t have to ever worry about ordering contact lenses – their lenses automatically ship when they are running low. This means you can lock in an annual supply of daily disposable lenses and keep your sales high.
Click here to learn more about CLX Subscriptions.
5. Convenient Reordering
Automatic patient email or text reminders not only save you time, they also ensure your patients can easily reorder their contact lenses when they need them. If you find that your patients aren’t buying an annual supply of daily disposables on the day of the exam, then you need convenient ways to guarantee you still get a full year of contact lens sales from those patients. Proactive reminders using relevant technology is the way to ensure those sales come to you and not your competition. These reorder reminders also help your patients maintain compliance, as reordering their lenses is quick and easy – no need to stretch their contact lenses!
Click here to learn more about CLX Convenient Reordering.