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Post-Exam Best Practices: Your Guide to Using CLX to Sell More Contact Lenses to Your Existing Patients

Post-Exam Best Practices: Your Guide to Using CLX to Sell More Contact Lenses to Your Existing Patients

Online retailers dominate the $1B contact lens reorder market, and there’s no magic formula that they’re using to steal your patients. They simply make it as easy as possible for your patients to purchase contact lenses from them.

But, here’s the good news: you’re already using CLX in your practice, which means that you can offer the same options (and then some) as your biggest competition. So, given the many features, what’s the best way to utilize CLX to its full advantage? Here’s how the most successful practices are leveraging CLX to maximize their contact lens capture rates at a few pivotal points in the patient lifecycle:

During a Contact Lens Fitting

There’s never a better opportunity for patients to purchase from their prescribing OD than on the day of their exam. Your patients trust you, and at this moment, buying their contact lenses from their doctor is also the most convenient solution available. But frequently, patients feel the urge to price shop. That’s where CLX can help.

CLX enables you to address the “price” objection right then and there.

With CLX Price Compare, you can show a patient favorable comparisons between the prices you offer for a product and the prices offered by your competition. Most CLX practices find that the unique ability to leverage insurance benefits and manufacturer rebates makes it clear to patients why buying from their prescribing OD is truly the best value.

At The Check-Out Desk

For patients who don’t want to buy a full year supply of contact lenses in one lump sum payment, practices are offering  automated Subscriptions via CLX . With this turnkey, white-label subscription service, patients can apply their insurance benefit to their initial purchase, and split up any remaining cost into automatic monthly payments. That way, you lock in the sale and they never have to worry about running out of lenses in between visits.

When It’s Time to Reorder

One of the CLX features that practices value the most is Convenient Reordering. Despite your best efforts, not everyone will buy an annual supply of contact lenses on the day of their exam. That means patients will  likely have a choice to make in 3-6 months when they run out of lenses. Once again, this is a point where convenience is a major factor — patients who find themselves with a low supply of contact lenses naturally seek the quickest, most convenient option. This is where the online retailer swoops in and captures the sale.

But CLX Convenient Reordering allows you to store patient information and automatically send prepopulated reminders to reorder BEFORE a patient’s supply of contact lenses runs out. Top-performing CLX users love that the system anticipates when your patients start to run out of their supply and prompts them to reorder, often before they realize it themselves.

Dr. Baker

At The Check-Out Desk

For patients who don’t want to buy a full year supply of contact lenses in one lump sum payment, practices are offering  automated Subscriptions via CLX . With this turnkey, white-label subscription service, patients can apply their insurance benefit to their initial purchase, and split up any remaining cost into automatic monthly payments. That way, you lock in the sale and they never have to worry about running out of lenses in between visits.

An Exam-Only Option

So, what about the patients who leave your office without buying any contact lenses at all? If they take their contact lens prescription to go, are you poised to compete with online retailers?

With CLX Patient Protect, the system automatically sends texts and emails to patients, offering them the most convenient way to order contact lenses — through your ordering link, prepopulated with their prescription. This enables you to communicate with patients through their preferred channels, and allows them to order whenever and wherever it’s most convenient for them.

An Exam-Only Option

So, what about the patients who leave your office without buying any contact lenses at all? If they take their contact lens prescription to go, are you poised to compete with online retailers?

With CLX Patient Protect, the system automatically sends texts and emails to patients, offering them the most convenient way to order contact lenses — through your ordering link, prepopulated with their prescription. This enables you to communicate with patients through their preferred channels, and allows them to order whenever and wherever it’s most convenient for them.

Patients Want Different Things: CLX has you covered

The modern consumer is unpredictable. Different contact lens patients are motivated by different things — some prioritize cost, some want unmatched convenience, and others care most about a trusted relationship.With the CLX System, you can demonstrate to your patients that buying contact lenses from their prescribing OD is a no-brainer, regardless of their priorities.

Hopefully, you’ve had a chance to use some (or all!) of the CLX features mentioned here. But, if you haven’t and you would like to get started, let’s set up a training. Want to get more out of the system that’s already helping you sell more contact lenses? That’s why we’re here, simply call us at (314) 995-9959.

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